How To Get Your Website To Convert
Many experts ask me how to create a website that sells the expensive info-products and consulting services they have to offer. And while the Internet itself can be very daunting — the proven “website-that-sells” formula is actually very simple.
It consists of just three pages.
Page One is called a “squeeze page.” It’s where you give away an item of high perceived value in exchange for a visitor providing their email address and other information. It includes a provocative headline, a message from you, testimonials and other information that causes visitors to opt-in to get the free item.
When they do opt-in, two things happen: (1) their information is captured into an autoresponder database for further marketing, and (2) they are taken to Page Two of this three-page website formula.
Page Two is the “confirmation page.” It congratulates the visitor for opting-in successfully and confirms that the free information will be flowing to their email inbox shortly. It also encourages them — if they want to get started right away — to click through further to read about an entry-level product you have available.
Page Three is the sales letter for the entry-level product you have to offer. It’s linked to your online shopping cart which allows visitors to buy immediately with a credit card.
Three simple pages. That was easy wasn’t it?
But too many experts — because they are not marketers — get caught up in all the ‘exciting’ things you can do with a website. Not only are these ‘bells and whistles’ totally unnecessary, they often get in the way of the sales process.
You can look get my complete 21-day plan now… get the series by email
Janet.
photo credit: Akbar Simonse
