If You've Ever Wanted to Learn the
Info-Products Business and Launch Your
Own Empire of Lucrative Books, Packaged Courses and Training Programs…

"I'd Like to Guide You Over the
Next 12 Weeks, Just as I Have With
My Other Select Advisory Clients."

Dear Expert or Author,

For the past 19 years, I've been an advisor to some of the most successful information marketers alive today. New York Times bestselling authors. World renowned motivational speakers. Industry leaders. Internet gurus. And so many others.

When you click through and register now as my newest advisory client, you'll not only enjoy an unheard-of 87% discount off what others paid, I'll also "gift" you with my most popular $997 basic training course (including six video trainings, two manuals and an audio short course) – plus two more exciting bonuses -- absolutely FREE!

As my newest advisory client, you'll join a select group of authors, speakers, entrepreneurs and emerging market leaders who – a short while ago – also learned what it takes to become a world-class info-marketer, published author, seminar promoter, and recognized expert in their field.

I took them under my wing for 12 exciting weeks – just as I'll do for you.

And what were the results?

One advisory client became a New York Times bestselling author and a regular guest expert on The Oprah Winfrey Show. Another launched the leading trade association in her niche market. One client landed a successful talk show on cable TV. Yet another became a publisher and marketer to major gurus you've heard of. They all spent 12 weeks with me – as a group – to learn the business of the information products business.

When I originally conducted my first-of-its-kind Advisory Client Program for emerging experts, I recorded every minute of training and advice – and created elaborate handouts to help these experts plan, learn, take action and profit. It's not surprising I went to this level of detail when you consider that this program wasn't just another training about info-products.

These participants were my private advisory clients. I was duty-bound to provide the best possible information so they could confidently implement the strategies and recommendations I gave them.

I not only provided massive resource guides and advance study materials, I prepared extensive lectures and held in-depth Q&A sessions.

By the time the 12 weeks were over, this select cadre of clients had learned what it takes to become a world-class info-marketer, published author, seminar promoter, and recognized expert in their field. Dozens of authors, speakers, entrepreneurs and emerging market leaders participated in that original advisory client program. And now (for the first time ever) I'm making it available for you to study – and benefit from – in the privacy of your own home or office.

Janet Switzer's Advisory Client Program is a comprehensive 12-part course designed specifically to turn you into a savvy, forward-thinking, and super capable info-marketer virtually overnight.

What I've Included…

The Program starts with a complete discussion of the Funnel System of Information Marketing where I walk you through exactly how to develop a complete line-up of information products, services, training programs, business-building courses, publications, train-the-trainer programs, licensed systems, private consultations and more.

Of course, the key to developing a successful marketing funnel for yourself is to offer increasingly elaborate products and ever more intensive experiences with you for continually escalating prices. I teach you exactly how to give prospects and buyers dozens of ways to spend more money with you – while at the same time positioning you as a highly paid authority, a popular media personality and a leading expert in your field. I even discuss how to use the Funnel System to bring hundreds of thousands of potential buyers into your business.

And that's just what I cover during Session One!

It's not surprising I went to this level of detail when you consider that this program wasn't just another training about information products. These participants were my private advisory clients. I was duty-bound to provide the best possible information so they could confidently implement the strategies and recommendations I gave them.

Of course, in helping them build their information businesses from the ground up, I wanted to be sure their intellectual properties were legally protected from Day One. As you'll hear in this professionally recorded private-study edition, I dedicated Session Two to securing your copyrights, trademarks, audio releases and more. Sit at your computer – just as I and my clients did that day – and walk through an actual trademark search at the United States Patent and Trademark Office's website. Listen as I talk about the two different types of trademarks – even how to secure a brand name you're only thinking of using in the future!

I even discuss the four trademark classes and merchandise categories you'll want to secure for your brand – and teach you how to successfully lock-up those categories even if you don't yet have those types of products available for sale yet!

Once your brand names, home-study programs, coaching systems and book titles are successfully trademarked (yes, you can trademark your book title using this little-known strategy)—we move on to securing your copyrights, that is, the registered legal ownership of your written words, recorded voice, documented business systems and more. For about $30, you can repel all would-be plagiarists and content thieves – but there are specific details you should know before registering any copyright. (Of course, I'm not a lawyer and I don't give specific advice for any one person's business or personal circumstances, but I do educate you on which rights to secure and how to talk to your lawyer about them.)

Session Three is all about the Internal Marketing Systems You'll Need to quickly grow your own information empire. From the database you'll need, to the Internet systems, to the marketing systems, staffing and more, this is one discussion you won't want to miss.

In Session Four, you'll learn how to start recruiting other people to help you build your customer base and sell hundreds of thousands of dollars worth of information products. If you don't have any customers of your own yet, the fastest way to grow is to leverage the time, effort and money someone else has spent creating loyal customers who listen to their endorsement.

Of course, you're probably asking, "Why would those people help me?"

For one simple reason. They need to stay in constant contact with their list. They need to bring them exciting new products and services to retain their loyalty. But they can't possibly produce all the products and services fast enough. That's where you come in – with quality learning tools, information products, consulting services, training programs, seminars and more that can help their customers become more successful in their lives and businesses.

I explain this simple reality in Session Four – and walk you through exactly how to find these potential joint venture partners, how to approach them, how to negotiate with them, how to market to their customers and more.

Recruit Joint-Venture Partners With These
Easy Strategies and Launch a New Product or a
New Information Product Business Within Days

With what you'll learn in just Session Four, there's no reason whatsoever that you can't be up and running – offering products and services – within days to a joint venture partner's list of customers! Even if your book isn't written yet, your home-study course isn't finished yet, your seminar isn't scheduled yet – you can always offer a simple consultation package charging hundreds of dollars per hour for your expertise.

My simple strategies tell you not only how to raise your fees, but also how to generate clients who are delighted to pay them!

Session Five is all about executing your very first marketing campaign. There's a complete checklist of steps you may not know about—but this important tutorial tells you every detail you need to consider before even scheduling your first promotion including:

• Step One: Filling your pipeline with qualified prospects (I give you
  21 methods that work!)
  
  
• Step Two: Converting prospects to buyers (I detail 12 popular
  conversion strategies)
  
  
• Step Three: Retaining buyers while delivering your product or program
  (I even tell you how to prime them to buy even more products in future!)
  
  
• Step Four: Upselling buyers to the next product or program you make available

When you learn the steps in this clear-cut, methodical way, it makes marketing so much easier—so much less confusing and less overwhelming to implement. If you've never encountered marketing training that simplifies the process down to four simple steps as Session Five does, you're in for a real treat.

Charge Thousands of Dollars
Just Like the "Big Name" Gurus

Let me stop here for a moment and ask you a question...

Have you ever wondered how some "gurus" are able to charge thousands of dollars for a single home-study course, a simple coaching program, a brief weekend event or other commonplace information product?

They actually develop the products with that high price in mind.

And you can, too.

As part of my Advisory Client Program, I'll be advising you on how to determine the price your market is willing to pay to solve a problem, reach a goal, achieve their greatest ambition or eliminate their greatest pain. If you can determine that price, you can begin to build your program up to that price and actually be paid what it's worth to help people get exactly what they want.

Here's an example...

Let's say you have a business training program that teaches safety to manufacturing plant employees. You know that business owners could be fined thousands of dollars if they don't put these training programs in place. And you know that the company's insurance premiums, annual fire inspection, absenteeism and other matters might be affected if unsafe working conditions continue.

Taken from this marketing perspective, isn't it in the company's best interest to bring you in at virtually any price to avoid these expensive problems? And isn't it fair to you to earn a substantial sum to protect the company from these expensive disasters?

If you have knowledge that helps businesses and individuals earn more money, save more money, avoid disaster, increase sales, increase productivity, take more time off, improve their relationships and benefit in other important ways, you deserve to have marketing systems that pay you top dollar for your expertise.

Session Six of my Advisory Client Program does just that.

It helps you develop products, programs, trainings, services, consulting packages, and other deliverables that sell for top dollar—but more importantly—that are comprehensive, robust, effective, and truly worth the high price that you charge!

Know With Certainty Which Offers
Your Customers Will Respond To

Session Seven follows up on this important training with a discussion of how to determine pricing—and then develop compelling offers that get prospects to buy what you have to offer! By the time you've completed Session Seven, you'll know:

• How to determine who you're selling to and how they'll respond
  to various offers
  
  
• How to determine different offers to your past buyers, your prospects
  and cold names
  
  
• How to create each type of offer, how to articulate it, when to use it and how to incorporate it into your marketing materials—from Straight Sale Offers to Limited Time Offers to Limited Availability, Free Bonuses, Free Consultations, Two-Step Offers, ‘Do You Qualify?' Offers, Finance-the-Price Offers, Earn-Back-Your-Fee Offers, Pay-As-You-Earn Offers, Bring-A-Friend-Free Offers, Price Discounts and more.

I'll even teach you how to support the price you're charging with powerful case studies, comparisons, copy points, testimonials and price values that prove your price is modest, reasonable—even a steal!

You'll learn powerful pricing strategies and create your own arsenal of offers you can run again and again for products priced under $100 to $10,000 ore more. And that's just what I teach you in Session Seven!

By the time you get to Session Eight, you'll know more about developing, marketing ad distributing knowledge products than the majority of information "marketers" out there.

But we still have five more sessions to go.

Are You Charging $500 an Hour Yet?
How About $1,200 an Hour or MORE!?

Session Eight tells you what you need to know to jump to the top of field as a highly paid consultant charging hundreds—or thousands!—of dollars an hour. The first thing I'll teach you is how to sell consulting packages versus charging by the hour. I detest hourly billings for consultants—because every time to conduct a consultation, you must resell your client on your own value!

Why do that when it's so much easier to assemble a package of consulting services and other add-ons that lets your clients focus on the process of changing their lives and businesses (rather than focusing on whether they're "getting their money's worth").

If you've ever wanted to launch your own coaching program successfully (just another form of consulting), Session Eight will reveal how to bundle together the sessions, the written materials and the preparatory packages that build in solid value to any coaching program.

Of course, no session of the Advisory Client Program would be complete without a comprehensive discussion of how to market the product or service. That's why I spend a major portion of Session Eight detailing the copy points that sell consulting and coaching—and 20 separate marketing systems that are commonly used to market these programs.

With the complete discussion I include about raising your consulting fees, Session Eight alone could generate enough clients to keep you busy for months! Use it to generate just one new eager, cash-paying client, and you'll more than pay yourself back the extremely modest price I have in mind for the Advisory Client Program.

Sessions Nine, Ten and Eleven will teach you how to become a high priced speaker, how to market your packaged home-study courses, and how to market seminars and other live events.

The final session of the original 12-week program, Session Twelve, details how to get a seven-figure book deal once you've built the rest of your knowledge products "empire."

With all the advice, training and insider details just these last four sessions include, you could learn enough to help you seize the "brass ring" of careers that celebrity gurus, authors and high profile speakers enjoy every day.

Imagine thousands of audience members sitting on the edge of their seats to hear you speak from the platform... imagine distributors, catalog companies, infomercial producers and media companies pitching you to distribute your popular home-study courses... imagine yourself easily filling seminar seats for popular events priced in the hundreds of dollars or more.

Celebrity experts enjoy these kinds of businesses successes all the time. And only the Advisory Client Program reports on the strategies, methods and business tactics they regularly use to do so.

Build a "Platform" Big Enough to
Land a 7-Figure Book Deal

Of course, I have one more session in mind to tell you about. In fact, I recorded it just days after my coauthor Jack Canfield and I landed a multi-million dollar deal for our book, The Success Principles, sold during a grueling four-day auction to publishing powerhouse HarperCollins.

Look, I don't usually like to reveal deal points or the dollar amount of individual deals that I do in my business. But in this case, I'll make an exception to demonstrate that there's a specific formula for pitching and landing these lucrative publishing deals. I reveal every fundamental Jack and I used to land that deal in a powerful Session Twelve that—by itself—could be worth buying the entire Advisory Client Program.

During this powerful session, you'll discover that landing a lucrative book deal like this—in my opinion—hinges on two specific factors: (1) the "platform" you already have in place with your career, and (2) the marketing you'll do to sell your book to the masses.

Let's start with your "platform"—the space you occupy in the marketplace, your reach within your industry, your ability to command media attention, your likelihood to get booked for speaking gigs, the message that consumers think of when they hear your name and so on.

In Session Twelve, I'll ask what type of "empire" you have in place, then I'll describe every aspect of a powerful platform that gets you noticed:

• Large Customer List with Tremendous Affinity
  
  
• Active Presence in Numerous Large Markets
  
  
• Mass Market Title vs. Business Title
  
  
• Other Successful Books / Large Readership
  
  
• Pre-Existing Media Relationships
  
  
• Your Own "Channels of Distribution"
  
  
• Your Own Radio or Television Show
  
  
• Special Sales & Corporate Buyer Relationships
  
  
• Title Appropriate for Worldwide Distribution
  
  
• Celebrity Status or High Professional Equity

I talk about the book proposal you might write—including the 28 separate marketing systems you could choose to include in your book proposal and pursue in marketing your book, such as:

• Book Signings, Media Tours and Live Events
  
  
• Contests, Awards and Special Events
  
  
• Speaking Engagements
  
  
• Website Activity and Internet Marketing
  
  
• Corporate Marketing Partnerships and Non-Traditional
  Marketing Outlets
  
  
• Specialty Distribution Channels (Your Graduates, Your Customers,
  Your Subscribers)
  
  
• Affiliate Sales Programs
  
  
• Special Sales
  
  
• Retail Placement and Other Non-Channel Placement
  
  
• Premiums, Mini-Books and Inserts
  
  
• Additional Branded Publications and Derivative Products
  
  
• Backmatter Marketing
  
  
• Brand Licensing and Retail Merchandise
  
  
• Plus... 15 other major categories of book marketing activity!

To get just this session detailing how to land a 7-figure book deal and launch a worldwide career as a well respected, highly paid author earning potentially millions of dollars over your career – how much would you pay? $1,000... $2,000... or more?

What about the advisory sessions detailing how to launch your own thriving coaching business, successful seminar company, boutique publishing business or info-marketing enterprise?

What's it worth to you to learn how to protect your intellectual properties, recruit joint-ventures partners, develop and market high priced home-study courses or launch a lucrative speaking career charging $5,000 per speech (or more)? Would $3,000... $4,000, even $10,000 be too much to pay to learn all that?

Hardly... especially when you consider that the total lifetime pay-off of learning this information and incorporating this knowledge into your future business and career could be millions upon millions of dollars.

And while I originally sold out the Advisory Client Program at $3,775, the price I have in mind is only a fraction of that—just $495. (Click here to order online now.) Each session is a complete tutorial lasting a full hour or more.

In fact, the entire series of 12 advisory sessions fills 18 professionally recorded audio CDs. Each one comes with a detailed handout that helps you follow along, take notes and make career-transforming decisions as you listen.

Become an Advisory Client and
Get My Step-By-Step Guidance

It's rare anymore that I'm able to take on clients—and even then, it's for limited one- or two-hour consulting and strategic planning sessions. The Advisory Client Program is virtually the only way today to get my advice, guidance and training on how to build your own empire of super-lucrative information products, consulting services, speaking engagements and other programs that could literally catapult you to leading expert status in your industry.

Many of the top authors and industry leaders today participated in the original live version of the Advisory Client Program. Imagine what you could do with what you learn.

Yet your minimum personal investment of time (and money) is just $495 plus 12-15 hours of listening time to gain an almost unfair advantage over every other expert in the knowledge products industry. Click here to order at my secure shopping cart.

But be advised. While these strategies and techniques can work in many varied situations, the particular success you'll enjoy will depend on your own talents and resources and how you apply them, how persistent you are, your entrepreneurial instincts and your business abilities.

All I can do is provide you with the time-tested teachings, guidance and mentorship that has worked for my clients – and could work for you. The rest is up to you.

Just to be sure though, I want you to take your time listening and studying the Advisory Client Program. Take time to envision what your future would look like. And if within 30 days of purchasing, you aren't totally convinced that you, too, can become known as a leading expert in your field with dozens of packaged products, training courses, speaking engagements, licensing deals and other information-based profit streams, I'll promptly return your entire purchase price in full – no questions asked.

Fair enough?

But Wait! Just in Case You Need That Little
Extra Nudge, I'm Including My $997 Flagship
Home-Study Course, How Experts Build Empires, Absolutely FREE…

…I'm "gifting" you with a comprehensive, "system-in-a-box" specifically designed to help you jump-start your info-products empire over the first 90 days.

By the time your study of this course is through, I want you to know everything that I do. I want you to know about the marketing strategies, the 52 different profit centers, the implementation details and the copywriting systems. That's why I've included How Experts Build Empires to augment your advisory client experience.

This complete training tool can be downloaded right from my website using the login ID and passcode you'll receive in your Advisory Client Welcome Email (sent immediately after purchase).

How Experts Build Empires includes:

You get the hefty How Experts Build Empires home-study edition for immediate download packed with all these strategies, techniques, methods and complete information product marketing systems fully detailed for you – PLUS the comprehensive Advisory Client Program for developing a robust and thriving info-products business...

Yet your price is just $495.

You even get to keep the How Experts Build Empires home-study course if you decide within 30 days that my Advisory Client Program is not for you.

Plus, I've Got TWO MORE FREE Bonus Gifts for You,
Just to Make Certain I Give You the Best Possible
Jump-Start for Your Knowledge Products Business…

To help you advance even faster in your information marketing business or publishing career, I've selected two unique bonuses for immediate download – my Comprehensive Staffing & Outsourcing Guide and Product Launch Campaign Planning Tool.

The Comprehensive Staffing & Outsourcing Guide has already helped top authors and info-marketers assemble the team they need to help them grow their business and gain maximum freedom from the everyday ‘work' they used to do.

This guide to recruiting, interviewing, hiring and managing your cash-flow generating staff includes complete advertising strategies, actual interview questions, recommended job duties, delegation planners and more for each type of position you'll eventually want to fill.

It even details how to outsource new business development to professionals you can hire...how to pay nothing until deals are done and sales are made...how to terminate staff when the need arises...and so much more.

You'll discover topics like these:

• Planning for Your Cash-Flow Generating Staff
  
  
• Finding and Training Receptionists and Inbound Call Centers
  
  
• Finding Good Commissioned Salespeople
  
  
• Interviewing Commissioned Salespeople
  
  
• Hiring and Negotiating Commissions
  
  
• Defining Job Duties and Establishing Sales Goals
  
  
• Calculating Sales Commissions You Can Afford
  
  
• Advertising for Customer Service Personnel
  
  
• Planning Your Customer Service Interview Questions
  
  
• Hiring New Business Development Staff
  
  
• Defining New Business Development's Job Duties
  
  
• Defining Goals and Benchmarks
  
  
• Finding New Business Development Professionals
  
  
• Interviewing New Business Development Candidates
  
  
• Hiring and Negotiating Compensation
  
  
• Sample Deal-Making Grid
  
  
• Sourcing an Affiliate Manager
  
  
• Hiring a Marketing Implementation Manager for Offline Promotions
  
  
• List of Offline Promotions to Be Managed
  
  
• Finding an Internet Promotions Manager/Webmaster
  
  
• Your Preferred List of Specialized Skills
  
  
• Outsourcing Income-Generation and Marketing
  
  
• Deciding What to Outsource
  
  
• Finding the Right Vendors or Independent Contractors
  
  
• Negotiating Fees, Retainers and Budgets
  
  
• Providing Well-Defined Goals and Benchmarks
  
  
• Firing Staff and Independent Contractors When Needed
  
  
• Planning a Termination
  

It's the most comprehensive guide I've ever produced on this subject, yet it's yours FREE when you register in the private-study Advisory Client Program. Imagine what just this one document could do for your business once it helps you find those key individuals who will help take your business to the next level.

And it's available for immediate download when you click through and register as my newest advisory client.

My Product Launch Campaign Planning Tool will help make certain you start off your info-product business with thousands of interested prospects and dozens of new affiliates to help you market. This product-launch campaign tutorial and planning guide includes page after page of detailed directives, sample emails, day-by-day schedule, affiliate recruitment document and more.

It includes actual sample marketing pieces, as well as topics like these:

• Creating Your Product Launch Schedule
  
  
• How to Recruit People With Email Lists
  
  
• Write the Email Affiliates Will Send
  
  
• Affiliate Recruitment Package
  
  
• Affiliate Recruitment Script
  
  
• Sample Launch Email for Affiliates
  
  
• How to Write or Record Your Launch Free Giveaway
  
  
• Gathering Additional Giveaway Items
  
  
• Getting Your Product and Bonuses Ready
  
• Programming Your Shopping Cart
  
  
• Building Your Campaign Webpages & Blog
  
  
• Individual Webpage Descriptions & Recommendations
  
  
• Writing Your Initial Email Communication
  
  
• Sample Email to Send to Your House List
  
  
• Sample Emails for Affiliates to Use
  
  
• Sample Niche-Market Email
  
  
• Sample Endorser-Specific Email
  
• Sample Small-Business Market Email
  
  
• Sample General-Market Email
  
  
• Sample Business-Opportunity Email
  
  
• Email Sequence for House List & New Prospects
  
  
• Sample Launch and Giveaway Emails
  
  
• Sample Mission-Critical Email
  
  
• Sample ‘Buy Now' Email
  
  
• Sample Squeeze Webpage
  
  
• Sample ‘Spread-the-Word' Webpage
  
  
• Sample Download Webpage
  
  
• Sample Blog
  
  
• Sample Sales Letter Webpage

It's the first time I've ever released my own archive documents for successfully launching products, yet it's yours free with your purchase of the Advisory Client Program. And it's available for immediate download when you register now.

Ask Yourself, Are You Ready to Become a
Major Player in the Knowledge-Products Industry?

Are YOU ready to start enjoying the fame and fortune that could go along with being a leading expert in your market niche?

Are you ready to start cashing checks from customers all over the world who desperately need what you have to offer?

Can you see yourself a few months from now getting called by the 6 o'clock news?

Are you the person the big mega-partners will be seeking out because you have dozens of products and programs they want to create joint ventures around?

Are you ready to take that call asking YOU to keynote the next big industry conference?

Click here to order via credit card or PayPal using my secure online order form. In just moments, you'll be downloading my comprehensive bonus gift How Experts Build Empires detailing the methods, tactics and strategies I've used time and again to help my expert clients build thriving, ongoing and lucrative information empires.

Plus, you'll enjoy immediate access to the Comprehensive Staffing & Outsourcing Guide and the Product Launch Campaign Guide & Planning Tool.

You can even choose to receive your Advisory Client Program via weekly online delivery (saves shipping for international clients) – or choose to have your Advisory Client Program audio training package shipped from my fulfillment center in Atlanta.

Yours in success,

Janet Switzer

Co-Author of the New York Times Bestseller The Success Principles, #1 Bestselling Author of Instant Income, and Creator of "How Experts Build Empires: The Proven System Experts Use to Earn Millions From Information Products"

P.S. Just one more thing. It may be important to you. Recently, Randall Blaum called me to say he made a million dollars this year because of what he learned from this powerful information. Don't you deserve to earn seven figures or more from selling what you know how to do – to people who desperately need your expertise?

Click here to register.

P.P.S. Remember, there's nothing to lose. I'm taking all the risk. If you're not convinced the Advisory Client Program will help you create the information empire of your dreams, you can get all your money back PLUS keep the complete How Experts Build Empires home-study course designed specifically to help you create these lucrative profit centers. Click now to register.

Important Information
Contact Us | Policies | *Earnings Disclaimer

Janet Switzer's How Experts Build Empires Report Series is a publication of:

Instant lncome Worldwide, LLC
107 North Reino Road #415, Newbury Park, CA 91320 | (805) 499-9400 | Fax (805) 499-9470
Copyright® 2006-2009 Instant lncome Worldwide, LLC. | How Experts Build Empires is a trademark of Janet Switzer.
Other trade and service marks are the property of their respective owners.

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